Total Customer Analytics

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Customer Segmentation


We describe your customer base by analyzing the percentage of customers using various firmographic (for businesses) and demographic (for consumers) variables.  The firmographic variables include SIC, number of employees, credit score, years in business.  The demographic variables include age, marital status, age of oldest child, homeowner/renter, household income, etc.  We provide you with graphs showing the percentage of your customers by each variable.  Below is an example. 

Firmographic Industry Analysis

Contact Analysis

We also describe your customer contacts' gender, Hispanic surname (yes/no), email provider, business title, business rank, and business department.  The last three are provided for B2B marketers. An example is below.

Contact Title Analysis




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