Total Customer Analytics

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Market Basket Analysis

Market Basket Analysis (MBA) shows what products are purchased together.  With Total Customer Analytics, you get two forms of Market Basket Analysis:

Market Basket Analysis - Invoice Level

Invoice level MBA displays the products purchased together at the same time.  Your order takers, website, and promotions can suggest additional products to cross-sell at order time.  You can also examine the Decile Analysis to see the number of items purchased per invoice to estimate the increased revenue available through a cross-selling program.

Market Basket Analysis - Customer Level

Customer level MBA looks over time to see what products customers purchase over time.  These are cross-sell or upsell products to recommend to customers who have purchased the first product.  The graph below is an example of products purchased by the same customers over time.

Market Basket Analysis Example Chart




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