Total Customer Analytics

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SWOT Analysis

What is SWOT Analysis?

SWOT analysis is a major component of marketing plans.  SWOT stands for Strengths, Weaknesses, Opportunities, and Threats.  Effective SWOT marries primarily internal data regarding company strengths and weaknesses with external opportunities and threats data.  The company then develops strategies and tactics to build upon its strengths and opportunities and mitigate any weaknesses and threats.

Total Customer Analytics Drives the SWOT Analysis

The first step in a SWOT Analysis is thoroughly examining internal data to reveal the company’s strengths and weaknesses.  While not addressing all factors, Total Customer Analytics crystallizes the company’s customer strengths and weaknesses.  In many instances, you can derive strategies and tactics just from this internal microscope.

You can use Total Customer Analytics in SWOT Analysis in at least the following ways:

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“We use database marketing and decision-science-based analytical tools to widen the gap between us and casino operators who base their customer incentives more on intuition than evidence.

Harrah's CEO Gary Loveman


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